Case Study: EdYatra – Study Abroad Mentorship Platform

Project Overview

EdYatra is a comprehensive study-abroad mentorship and essay-guidance platform designed to help students achieve acceptance to top global universities through personalized support. Developed by Callidora Technology, the platform delivers a refined experience for students—combining mentorship, application strategy, essay crafting, and technical project guidance.

Objective

  • Design and build a user-friendly web platform that showcases EdYatra’s mentorship services clearly and engagingly.
  • Present EdYatra’s proven success (e.g., 86% of students admitted to their top 4 choice schools) effectively to inspire trust.
  • Create an intuitive process flow for prospective students, covering:
    • Profile Building
    • Application Crafting (essays, SOPs, LORs, portfolios)
    • Success & Beyond stages
  • Integrate founder profiles, success stories, and streamlined contact options like booking consultations.

Challenges

  • Presenting rich content (methodology, acceptances, process steps) while keeping the UI clean and easy to navigate.
  • Ensuring the platform communicates EdYatra’s credibility and professionalism through both visuals and copy.
  • Providing seamless access to essential actions (e.g., booking consultations, reading success stories) across desktop and mobile devices.

Our Approach

  • Discovery & UX Mapping — Reviewed EdYatra’s existing content and messaging to determine optimal information architecture and user flows.
  • Design & Development — Created a modern, responsive interface showcasing EdYatra’s process steps, success stories, and messaging hierarchy compellingly.
  • Interactive Features — Embedded “Book Free Consultation” and “Chat With Us” calls-to-action prominently to drive lead generation.
  • Content Integration — Highlighted key statistics (like the 86% acceptance rate and university logos), process milestones, and mentor profiles for a rich storytelling experience.
  • Responsive Optimization — Ensured clarity and usability across devices, with emphasis on mobile responsiveness for student audience.

Outcome

  • Launched a polished, authoritative web platform that conveys EdYatra's mission, methodology, and proven results with visual clarity.
  • Elevated user engagement through clear process flow design—from “Profile Building” to “Success & Beyond.”
  • Increased conversion readiness with prominently placed call-to-action buttons for consultations and free sessions.
  • Positioned EdYatra as a credible, student-friendly partner for global university admissions.

Achievements

  • Delivered a flagship education-tech web application that blends strategic storytelling with functional UI/UX excellence.
  • Highlighted EdYatra's core strengths—personalization, technical mentorship, and high acceptance success—in a responsive and professional platform.
  • Reinforced Callidora Technology’s proficiency in building web platforms for education and mentorship-focused brands.