01
Strategy
- Dealership model mapping
- Parent–child brand architecture
- Customer journey design
- Lead-generation planning
Neovi Motors
India
Neovi Motors — Dual-Brand Automotive Dealership Platform
One Dealership. Two Brands. One Digital Experience.
About Neovi Motors
Neovi Motors is an authorized dual-brand dealership in Bellandur, Bengaluru, bringing Hero MotoCorp petrol two-wheelers and Ampere electric scooters together under one dealership experience.
Callidora Technology designed and developed a multi-brand digital platform that positions Neovi as the trusted parent dealership while giving Hero and Ampere dedicated digital experiences.
Industry
Automotive & Electric Mobility
Location
India
Project
Multi-Brand Dealership Website
Brands
Hero MotoCorp · Ampere
Services
Strategy · UI/UX Design · Web Development · Microsite Development · Lead Generation
One Dealership. Two Brands. One Digital Experience.
The platform allows customers to discover vehicles, explore individual models, understand services, book test rides, submit inquiries, and move from product discovery to dealership engagement — all through one connected digital destination.
Our Services Provided
02
UI/UX Design
- Gold-and-white Neovi identity
- Hero brand experience
- Ampere EV experience
- Simple navigation
03
Web Development
- Parent dealership platform
- Unified codebase
- App Router architecture
- Responsive interfaces
04
Microsite Development
- /hero petrol discovery
- /ampere EV exploration
- Connected brand navigation
- Model-level experiences
05
Lead Generation
- Test-ride booking
- Enquiry capture
- Product CTAs
- Dealership follow-up
The Challenge
Bringing Two Automotive Brands Under One Digital Roof
Neovi Motors needed a digital experience that could communicate its identity as a dealership without diluting the individual identities of Hero and Ampere.
The challenge was to create a platform where customers could understand who Neovi is, what brands it represents, and which vehicle is right for them without creating unnecessary complexity.
Two Brands, One Dealership
The website needed to clearly distinguish between Neovi, Hero MotoCorp, and Ampere while maintaining a consistent overall customer journey.
Different Product Categories
Petrol two-wheelers and electric scooters require different product stories, buying considerations, and customer journeys.
Parent–Child Brand Architecture
The platform needed a clear architecture where the main Neovi website acts as the dealership hub while dedicated microsites handle deeper Hero and Ampere experiences.
Evolving an Existing Platform
The project also involved expanding an existing Ampere-focused experience into a broader multi-brand dealership platform without disrupting established customer journeys.
Converting Visitors Into Leads
Beyond showcasing vehicles, the website needed clear pathways for customers to make enquiries, book test rides, explore services, and connect with the dealership.
Our Approach
Designing a Digital Dealership Around Customer Choice
Callidora Technology approached Neovi Motors as more than a conventional automotive website. We created a parent dealership platform supported by dedicated OEM microsites, allowing the website to serve both undecided customers exploring their options and customers who already know which brand they want.
Discovery & Research
We studied Neovi's dealership model, brand relationships, customer journeys, product categories, services, and lead-generation requirements.
This helped define how the parent dealership and individual brand experiences should work together.
Information Architecture
The website was structured around three connected experiences:
Neovi — dealership identity, trust, services, choice, and ownership support.
Hero — dedicated petrol two-wheeler product discovery.
Ampere — dedicated electric scooter exploration and EV-focused experiences.
This parent–child structure keeps the overall experience connected while allowing each brand to communicate independently.
Creating the Neovi Digital Experience
A Parent Brand Built Around Trust, Choice & Ownership
The Neovi experience establishes the dealership as the primary destination for customers looking for two-wheelers in Bengaluru.
The interface uses a gold-and-white visual system to create a distinct Neovi identity while keeping navigation and customer journeys simple.
The parent website focuses on:
- Dealership introduction
- Hero and Ampere discovery
- Vehicle exploration
- Test-drive journeys
- Service information
- Finance guidance
- Galleries
- Contact and enquiry
- Ownership support
The goal was to make Neovi feel like a complete dealership destination, rather than simply a website linking to two OEM brands.
Hero & Ampere Microsites
Two Distinct Product Experiences Within One Platform
The architecture allows customers to move naturally from the Neovi dealership experience into dedicated brand environments.
Hero Microsite
The /hero experience provides a focused environment for customers exploring Hero MotoCorp's petrol two-wheelers. Customers can move deeper into model discovery while remaining connected to the Neovi dealership journey.
Ampere Microsite
The /ampere experience provides a dedicated electric mobility environment for Ampere scooters. It allows users to explore models, specifications, range, pricing, savings, and enquiry/test-drive options through a more EV-focused experience.
Seamless Brand Navigation
Although Hero and Ampere have separate visual and content experiences, the navigation maintains a clear connection with the parent Neovi platform. This creates a smooth transition between Neovi → Brand → Model → Enquiry → Dealership.
Key Features We Built
Turning Vehicle Discovery Into Action
Multi-Brand Vehicle Showcase
Customers can explore Hero and Ampere products through dedicated brand experiences.
Model Discovery
Individual models are presented with structured product information, visuals, specifications, and relevant calls to action.
Test Ride Booking
Clear test-drive journeys allow interested customers to move directly from product exploration toward an offline dealership experience.
Enquiry & Lead Capture
Dedicated enquiry forms capture customer interest and enable the dealership team to follow up with potential buyers.
Service Experience
After-sales and service information helps customers continue their relationship with Neovi beyond the initial purchase journey.
Finance Guidance
Finance-related information supports customers during the consideration stage of their vehicle purchase.
Gallery & Visual Content
Rich media and brand videos help communicate the products and dealership experience in a more engaging way.
Get in Touch
Strategically positioned contact and enquiry CTAs ensure customers always have a clear next step.
From Discovery to Conversion
Designing Around Two Types of Customers
One of the key strengths of the platform is its ability to support different customer mindsets.
Discover → Explore → Compare → Select → Enquire → Test Ride
Customers Who Are Still Exploring
Users who are undecided can start with Neovi, discover both available brands, compare petrol and electric options, and choose the direction that suits them.
Customers Who Know What They Want
Customers who already have a preferred brand can move directly into the Hero or Ampere microsite and explore models in greater depth.
Technology Behind the Platform
A Scalable Multi-Brand Architecture
The platform was developed using a modern full-stack architecture designed to support multiple brand experiences from a unified codebase. The architecture supports / as the Neovi parent dealership, /hero for the Hero MotoCorp microsite, and /ampere for the Ampere microsite.
Frontend
Next.js
React
TypeScript
Tailwind CSS
Framer Motion
Architecture
Single Codebase
App Router
Parent + Child Microsites
Backend & Services
Next.js API Routes
Resend
Razorpay
State & Interaction
Redux Toolkit
Headless UI
Embla Carousel
Media & Cloud
Google Cloud Storage
WebM / MP4
Hosting
neovimotors.com
The Results
A Connected Digital Dealership Experience
The completed platform transformed Neovi Motors' online presence into a connected multi-brand digital dealership.
Key Outcomes
Unified Brand Experience
Neovi now has a central digital destination representing both Hero and Ampere under one dealership identity.
Dedicated Brand Journeys
Hero and Ampere each have dedicated microsites for deeper product exploration.
Simplified Customer Discovery
Customers can explore petrol and electric options from a single trusted dealership platform.
Stronger Lead Generation
Test-drive, enquiry, contact, and product-focused CTAs create clearer conversion pathways.
Connected Customer Journey
Users can move smoothly from dealership discovery to brand exploration, model discovery, and enquiry.
Scalable Architecture
The parent–child architecture provides a foundation for adding future products, services, and brand experiences.
The Impact
Positioning Neovi as a Dual-Brand Digital Destination
The project established Neovi Motors as more than a local dealership website.
It created a digital storefront where customers can discover, compare, and engage with two different mobility categories while maintaining a single trusted dealership relationship.
For Neovi
The platform brings Hero and Ampere under one digital roof.
For Callidora Technology
The project demonstrates our ability to design and engineer complex parent–child brand architectures, multi-brand websites, automotive experiences, and conversion-focused digital platforms.
The result is a flexible digital ecosystem built around choice, discovery, conversion, and long-term customer engagement.
Built for the Future of Mobility
Neovi Motors represents a shift in how modern dealerships can approach digital commerce and customer engagement.
Instead of forcing different brands into a single generic experience, Callidora Technology created a platform where each brand retains its identity while Neovi remains the central dealership destination.
